After months of discussing ideas with your partners, researching which eCommerce platform to use, and finding a manufacturer, your eCommerce store has finally launched. The first few weeks of sales have been great, thanks to your eCommerce digital marketing strategy. You even managed to sell some of your products through integrated platforms, like eBay and Amazon. Finally, the photographer you’ve been in contact with about taking high-quality product pictures is available, and you have hundreds of new pictures to upload. The downside? You now have dozens of hours of meticulous product uploads ahead of you– unless you integrate your eCommerce store with PIM software. Read on to learn about how PIM software makes updating your eCommerce store a breeze, regardless of its size.

What is PIM Software?

In essence, PIM is a convenient way to centralize and update all information for a product.

Short for product information management, PIM software gives eCommerce store owners a simple and streamlined way to manage their inventories. PIM eCommerce integrations are connected with all of the separate channels integrated in your eCommerce store. This includes sales analytics software, supplier sales portals, and manufacturer databases. When you update product information in the PIM integration, this dynamically changes the product’s data in all connected platforms. So, if you decide to put all products in a certain category on sale, this price change will dynamically take effect cross-platform. It’s also a great database to store verified, triple-checked information.

There are several PIM integrations available in the eCommerce field, and each of them accomplishes a slightly different purpose. As pros in all aspects of eCommerce, we can help you find one that works for your store.

What Product Data Can PIM Software Change?

PIM integrations are designed with optimal efficiency and convenience in mind. You can change any product attribute, quality, or data across all platforms with one click. When you’re prioritizing order fulfillment and marketing strategies, this shortcut can be a lifesaver. These are some of the most common points of product information that PIM software can edit.

• Product Title: If you’re editing the titles of your products for SEO, marketing, or for users understanding, then PIM makes it a one-click process.
• Price: If you’ve decided to raise or increase the prices of a particular product, you can easily make a change that will reflect across all selling platforms.
• Variants: You can add new colors, sizes, or other product variants to existing products with ease.
• SKU/UPC: When you’re reorganizing your product data, you can easily adjust the SKU or UPC.
• Description: Over time, it’s important to reconsider the descriptive and persuasive value of product descriptions, and make updates accordingly. PIM removes the tedium of making these changes.
• Categories: If you’ve added a new category on your website, then you can use PIM software to adjust the applicable products.
• Specs: Want to adjust the product specs for accuracy, or to reflect new information? PIM software makes this easy.
• Images: When you take new pictures of your products, PIM software allows you to update all relevant channels with one click.
• Videos: Video content of users utilizing your products can be a game-changer. With PIM software, you can insert and embed video content to any product page.
• Related documents: If you have complex products that require PDFs– such as spec sheets, how-to guides or assembly information– PIM software enables you to easily upload this information.
• Testimonials and/or reviews: When you receive a new review on one channel, you can easily share it to persuade customers viewing the review on another selling channel.

The great part about PIM software is that you can make these updates as needed, without changing multiple attributes. Your needs will likely change based on the specifics of your industry– but we can help you to find and implement a platform that works for your brand.

When Will PIM Come in Handy?

PIM platforms are not just for the established giants in the eCommerce world. In fact, properly utilizing a PIM integration can take your eCommerce store to the next level. PIM is compatible with all digital output channels, meaning you can use it as the central database for this information.

Selling via Amazon

Selling your eCommerce products on Amazon can be a great way to supplement your on-site selling efforts. With a PIM integration, you can edit any relevant product information without having to log into the Amazon platform.

Selling via eBay

While not as popular as Amazon, selling your eCommerce products on eBay is still a popular and profitable option. PIM software will dynamically update your product information on eBay.

Dropshipping

Dropshipping is a common practice in the eCommerce world. If you have a mutually beneficial relationship with a similar eCommerce store, then PIM software will dynamically update inventory, product descriptions, and any other details with one click. This saves you the tedious task of contacting dropshipping partners each time you make an adjustment.

Why Should You Integrate PIM With Magento 2?

If you’re running your eCommerce store through Magento 2, then integrating it with PIM software is a no-brainer. You can improve your eCommerce store’s sales opportunities, organization, and ultimately, ROI.

Universal Compatibility

With a PIM integration, there are no limitations. You can edit any product information on any selling platform with complete freedom.

Consistency Across Platforms

In 2018, it’s common for customers to do a fair amount of research before settling on a product (or marketplace). If customers are browsing product listings on multiple platforms and find inconsistent information, then they might be discouraged from purchasing. PIM software helps you to keep a tight leash on your content, and ensure consistency.

Faster Time to Market

If you’re opening a new eCommerce store, then PIM will help you to access all available platforms as quickly as possible. Instead of navigating multiple eCommerce platforms, your eCommerce store can gain the maximum exposure quickly and easily.

Higher Conversion Rates

Observant customers will notice inconsistent details, which might cost you a valuable sale. With more consistent (and detailed) product information available for customers, conversion rates will soar.

Developing Marketing Campaigns

Centralizing all of the relevant data about your products– such as technical specs, price and more– streamlines marketing decisions. Rather than sifting through multiple websites, marketing staff can easily find the information that they need in one location. So, developing new marketing campaigns becomes a much simpler process.

More Organized Way to Store Information Without the Potential for Mishaps

For eCommerce companies focused on organization, storing updated information in a spreadsheet format is a common practice. PIM integration eliminates this task from your set of responsibilities, serving as the ultimate database for all product information.

More Time Spent on Purposeful Tasks

Nobody likes mundane tasks like data entry. PIM software takes this headache off of your plate, allowing you to implement marketing campaigns, along with other profit-driven tasks.

Integrate PIM Software With Your eCommerce Store

If you plan for your eCommerce store to be around for the long haul, then integrating PIM software is an absolute no-brainer. This software will help you to save valuable time, generate higher revenue, and improve your brand’s image. The team at Long Island eCommerce Solutions can integrate this software for you, helping you to stay on track with your sales goals.