Increase Your Ecommerce Store’s Traffic And Engagement
Your customers want to hear from you.
A unique social media strategy gives your brand the voice it needs to communicate the value of your brand as well as the relevance of your products.
Improve Brand Awareness, Engage With Followers, and Drive Sales
Social media is like the modern version of a newspaper and virtual chat room rolled into one. It’s a place where people can speak to and interact with one another. Most importantly for you, though, it’s a digital space where your brand can engage in meaningful conversations with customers.
At Long Island Ecommerce, we believe that posting regularly on social media is critical to a digital marketing strategy. Your ecommerce store needs an inventive and engaging social media strategy to capitalize on existing customers– and launch into new markets, too.
Ever-Evolving Strategies
Industry experts are constantly finding new ways to maximize the benefits of social media marketing. At Long Island Ecommerce, we constantly fine-tune our social media strategies to stay aligned with these best practices, and maximize exposure for our clients.
Open a Dialogue With Customers
Save the industry jargon and ornate language for your blog posts. Social media marketing gives your ecommerce store an opportunity to relate to customers with light, conversational language– and ultimately– improve ROI.
Done correctly, social media will allow you to convey the value of your brand and products.
Drive Traffic to Your Website
Having followers notice your brand is great, but your primary goal should always be to drive traffic back to your website.
At Long Island Ecommerce, we approach each social media post as an opportunity to guide customers to your website. We specialize in writing each post with a call-to-action (CTA) that drives conversion rates, and ultimately, sales.
Make Sales Via Social Media
Social media has undergone several scope-altering transformations since MySpace popularized the concept. Thankfully for ecommerce stores, one of these transformations was allowing verified online retail outlets to sell products directly through social media channels.
Creating a Facebook or Instagram shop for your ecommerce store gives customers the option to make a purchase without ever leaving the social media channel. This one-stop shopping capability creates a fluid, friendly and altogether welcoming experience.
Build Your Follower Base
Brand awareness should be a central goal of your overarching digital marketing strategy. Social media marketing can propel your brand from a niche specialty store to a major industry player.
To develop a sense of authenticity, credibility and improve sales, your ecommerce store needs a high follower count. At Long Island Ecommerce, our social media strategy will help your channels to build a loyal following.
Curate Content
Customers have no reason to go to your website and read about your new products. You need to give them one.
Through writing curated content, you can pique customers’ interest in your website’s content. Providing much-needed context for these articles will shape your brand as relatable, and valuable.
Our Social Media Marketing Approach
To keep followers engaged with your brand, you must write content that is varied in purpose, and resonates with them. At Long Island Ecommerce, we take a multifaceted approach to social media content creation.
New Product Promotion
Selling a new fresh laundry detergent on your cleaning product ecommerce store? Drive sales with an exclusive early-access discount code.
Lifestyle Tips
If your ecommerce store specializes in environmentally friendly paper, then chances are your followers all believe in environmental cause. We can help you convey your brand’s values through lifestyle and cause-related posts.
News
What’s going on in your industry? Telling your followers all about the latest scuttlebutt will demonstrate a level of knowledge– and secure your next sale.
Sales
Having a spring cleaning sale for your niche desk organizer store? Tell your Facebook followers. Or, share a special discount code.
Standard Interaction
Sometimes, followers need a simple check in. Posting consistent updates or any other simple engagement techniques will remind them of your brand.
Follower Engagement
Your followers need love too. Through engaging with followers on interaction-centric platforms like Instagram and Twitter, we can help your channels to build followers, and increase social media presence.
Blog Content
The best way to route social media followers back to your website is by teasing blog content. As experts in both social media marketing and SEO, we can help you to bring traffic full-circle.
Social Media Platforms
When people think about social media, Facebook is generally the first platform that comes to mind. It’s also one of the top social media platforms for customers to engage with brands. Our ecommerce social media specialists can create detailed and nuanced content for your followers.
There’s no better way to get the word out about a new product, corporate update or new initiative. With carefully crafted tweets, we can help you keep prospective customers (and the media) in the loop.
Want to engage with millenials? Instagram is your best bet. This visually oriented platform is one of the best ways to keep customers aware of your brand, and create meaningful engagement.
If your products have creative applications, then Pinterest is a great place to give potential customers some options. We can help you to demonstrate the capabilities of your product on Pinterest.
Google+
What if your brand could participate in social media and also improve the SEO value of the website? Google+ posts are indexed by Google right away, and will give your brand a great social presence when people search for it.
YouTube
In an age where video converts customers more than ever, YouTube can be your brand’s secret weapon. We can help you optimize these YouTube videos for maximum sales (and website conversions).
Does your ecommerce store conduct B2B sales as well? If so, then LinkedIn provides a cleaned-up space to keep in contact with these professionals.
Get The Right Results Today
Going about a social media campaign independently is not a viable option in the competitive ecommerce world. We can help your brand to excel in this digital space, building a strong following and increasing ROI.