More people are shopping online than ever before. With the rise of Amazon, online shoppers have increasingly fewer incentives to shop in brick-and-mortar stores. But, there is still ample opportunity for niche ecommerce stores to earn a sizable amount of sales. In order to do so, though, selecting the ecommerce platform that will work best for your business is a must. Read on to learn about the various ecommerce solutions that are available, and which would work best for your business.

Large Inventory, Simple Product Upload, Maximized Capability: Magento

When it comes to Long Island ecommerce platforms, Magento reigns as king. And for good reason.

With Magento, all of the difficulty in inventory management lies in the website’s initial configuration. Taking the opportunity to carefully construct an elaborate, dynamic website structure will yield benefits in the long run. So, as an ecommerce proprietor, you can easily delegate this task to a qualified ecommerce development company.

As you upload these products, it’s easy to categorize them to create an intuitive shopping process. As time goes by, you can easily add, remove and edit products. You can also sort them based on seasonal marketing campaigns and sales.

Intended as a comprehensive platform for complex ecommerce stores, Magento has a feature to address all needs. It allows for full product and website customization, integrated payment and shipping, and more. Magento also features even better security and loading capability than other leading ecommerce platforms.

Bottom Line:

For all but the simplest ecommerce sites, Magento is the optimal solution. Outstanding capability and unparalleled customization make for an easily editable website structure, even as time goes by. The team at Long Island Ecommerce Solutions has an in-depth understanding of dynamic Magento site design.

Universal Accessibility, Large Selection of Features: Shopify

Shopify is all about simplicity. It offers business owners without coding language fluency the option to make stylistic and dynamic changes independently.

As your business evolves, your website should too. That’s why Shopify allows business owners to easily alter templates, changing the design and overall aesthetic of the website. These templates are intended to give your brand a unique and focused identity, without compromising the professional feel.

Upon discovering the need for a new feature (a new order fulfillment procedure, social media integration, or anything else), Shopify has a plugin to help. In order to help customers find the right product, Shopify’s sorting tool filters products based on desired features.

Placing orders via mobile is more prevalent than ever, and Shopify has greatly simplified this process. The existing structure of the content management system automatically optimizes all ecommerce stores for mobile. It also makes mobile order fulfillment a seamless process. To appeal to diverse audiences across channels, Shopify makes it simple to sell products via Facebook and Instagram as well.

The folks at Shopify understand that customer reviews are one of the most important sales drivers. Shopify makes it easy for customers to both leave and browse reviews.

Before committing to Shopify, though, understand that altering the structure or the design of the website has potential consequences. Adding one seemingly simple feature could directly impact the functional coding on the rest of the website. To allow for simple changes, be sure to delegate this task to a qualified development team.

Bottom Line:

After the often-confusing design and development phase, Shopify offers simple ways for ecommerce entrepreneurs to update their digital selling spaces. But, bear in mind that independently making edits could be risky in the grand scheme of your website’s functionality.

Text-Heavy Pages for Small Businesses: WooCommerce

Operating as a WordPress plugin, WooCommerce opens up a new world of opportunity for this standard content management system.

When compared to other platforms, the primary advantage of WooCommerce is that it is based in WordPress. In the internet marketing world, WordPress is often considered the ideal platform for a custom website. It is specifically renowned for its high SEO value, meaning new customers will easily come across it in searches. In reality, you can do anything on a WordPress site. This advantage is equally apparent on WooCommerce sites.

For ecommerce stores selling products that require some degree of explanation, writing informational pages and blog posts is crucial. WordPress is designed with content creation in mind. So, if you intend to educate your customers and/or engage in SEO efforts, then you should strongly consider WooCommerce. As with Shopify, this open-source platform has readily available user-created modifications.

To improve your selling strategy over time, you can monitor WooCommerce’s analytics platform, which delivers strong insights.

There are, however, consequences to this advantage. Notably, WooCommerce stores lack the potential for robust functionality that is present in other platforms. Additionally, a worthwhile WooCommerce platform can be costly, without enough features to fully justify the expense. To reap the full benefits of WooCommerce, you will need to pay. This funding may be better spent on another platform.

Bottom Line:

WooCommerce is ideal for startups and other companies looking for exposure without demanding technical needs. For the sake of longevity and functionality, though, we would recommend opting instead for Magento or Shopify.

We Can Create a Specialized Solution

When out-of-the-box ecommerce solutions do not cut it, there are other options.

Adding a plethora of plugins to your website will inevitably slow the site’s speed, which will carry repercussions. Slow websites deter users, and have a lower potential for SEO rankings.

By considering your individual needs, we can create a unique solution. We can configure product builders, which will create an image that reflects product customization choices in real time. We can also create inventory managers, which automatically adjust product counts. To cater to buyers who purchase in bulk, we can also offer wholesale rates.

Writing a custom website code will help your Long Island ecommerce store to thrive, without compromising functionality, aesthetic, or experience.

Long Island Ecommerce Solutions

At Long Island Ecommerce Solutions, we have dabbled with all of the respective platforms. We can recommend a particular ecommerce platform (and accompanying features) based on your current market, strategy, and goals. Contact us to get started on revolutionizing your selling efforts!