Consumers everywhere are wary about entering their information– whether it is personal or financial– into a website. In an age where the media is saturated with stories about digital identity theft, customers need to know that their security is valued.
That’s why SSL Certificates are essential.
In December of 2015, Google began giving preference to websites with SSL certificates. This means that it became one of several SEO ranking factors. In 2017, though, Google began influencing consumer decisions based on SSL certificates as well.
With this new update, Google now alerts customers visiting a website without an SSL certificate.
Without an SSL certificate, ecommerce store owners are effectively negating all marketing and advertising efforts directed toward increasing sales.
These rules only apply to websites with forms– but all websites have forms. Especially ecommerce websites.
A form is any question asked by the business owner to the customer.
All of these simplistic questions are facilitated through HTML forms, which are regularly integrated in websites. The simplest lead-gathering websites may only have one form; ecommerce stores have many.
So, in order to conduct business properly, your website needs a form.
For ecommerce store owners with hopes of expanding in the future, scalable hosting is a must. As your needs change, you can increase and reduce your hosting package with ease.
In simple terms, SSL certificates help customers to place trust in your ecommerce store.
All websites with a green padlock icon at the top of the browser are secured with an SSL certificate. With an SSL certificate, the beginning of your website’s domain name will also change from http to https. Not only does the SSL certificate keep your private information safe from hackers, it also uses a cryptographic key that translates credit card numbers, login credentials and more.
So, adding an SSL certificate to your ecommerce store gives customers the opportunity to have a secure session. After the secure session begins, all data exchanged between the customer and the website is protected.
For ecommerce store owners, an SSL certificate is a worthwhile addition to your website.
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