What is SEO? Increase Your Website’s Exposure

Most online experiences begin with a Google search. And the majority of these searchers never leave the first page of the Google search.

To stand a chance against competitors, your ecommerce store needs to rank on the first page of Google.

The mentality and process of these searchers is simple.

1. After deciding to purchase a new wall poster, the first thing that a potential customer will do is conduct a Google search. They will probably enter a phrase like “Beatles poster Abbey Road” into the search bar.
2. From here, the searcher will click on the first result.
3. If it satisfies their expectations, the customer will probably purchase it.

Achieving positive ecommerce SEO results is a long process that requires dedicated attention and a unique strategy. LI Ecommerce can help.

Google Shopping Results: Demonstrate Your Product’s Value

Websites with a high SEO value have the potential to be featured at the top of the search engine results page (SERP). The SERP for tangible products will include both shopping results and reviews.

Reviews

Like service businesses, ecommerce stores with high rankings have the opportunity to appear at the top of a SERP. If your ecommerce store has positive SEO value, then your popular products could rank with high reviews.

For example, a coffee table supplier with great reviews could enjoy a featured review at the top of the SERP.

Help Your Ecommerce Store to Rank on the First Page of Google

Location, Location, Location

For brick and mortar retail outlets, it’s impossible to improve the location of a storefront. But your ecommerce store isn’t in a physical location. With the right SEO strategy, your Ecommerce store can dominate the location factor by ranking on the first page of Google.

To maximize the potential for sustained rankings, Long Island Ecommerce takes a comprehensive approach.

We will write your website’s homepage, category pages and any product copy with results-driven keywords.

To achieve maximum ecommerce SEO results, your website must excel from a technical standpoint. Long Island SEO pays special attention to schema markup, HTML sitemap, and be quite fast.

SEO Vs. Paid Advertising

What’s the point of SEO if your website can land more clicks with paid advertising methods?

Searchers have learned that paid advertisements do not necessarily lead to relevant results.

Paid advertising is a great way for websites to earn more traffic with minimal effort. But in the grand scheme of Google’s search algorithm, paid advertising will not provide any sustained results. Paid advertisements tend to be quite generic, and often do not answer the specific question that the searcher is asking.

It’s common for people to ignore these paid advertisements altogether. Instead, most searchers will instead view the first organic search result. They will view these results with more credibility

Site Structure

An organized site structure is part and parcel of Google’s expansive search algorithm. Arranging the structure of your website in a way that makes sense to users will go a long way in attracting more traffic.

Product Categories

Customers should be able to find desired products right away. Properly organizing products into specific categories, and writing descriptions for these categories, goes a long way in directing customers to your website with ecommerce SEO.

Quality Content

Writing blog posts is the easiest way to attract more traffic to your website. We can easily write keyword-focused content to drive new traffic.