Marketing
Effective Email Marketing Strategies for E-commerce StoresMarketing
With the right execution, email marketing can be a highly lucrative form of digital advertising for your ecommerce store.
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Keep The Conversation Going
Engage With Prospective Buyers and Previous Customers
The unsubscribe button is never far away. Overwhelmed with repetitive marketing emails, the average consumer is conditioned to shut off the white noise generated by redundant and uninteresting emails immediately. A comprehensive email marketing strategy will help your ecommerce store to rise above these challenges.
Making Process
More Customers,
Higher Sales
Your business needs a direct bridge into the customer decision making process. An email marketing campaign will help you to regularly communicate with all of your previous customers to heighten brand awareness, advertise products, and close sales. Becoming part of a customer’s standard routine will yield many benefits down the line.
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With the right method, you can convert interested prospects to loyal customers-- who will support your company in the long haul.
Build Relationship
Build a Sustained Relationship With Valuable Customers
For ecommerce store owners looking to remain engaged with customers, email marketing is a simple solution. Many customers appreciate the opportunity to stay apprised of any updates, and make informed decisions.
Top-of-the-line Platforms:
Automated email marketing platforms can deliver powerful sales emails that increase profits with little-to-no technical maintenance. These advanced platforms track success, as well as customer information.
Fully Personalized:
To cultivate a friendly tone, modern email marketing platforms enable brands to easily personalize each email. Personalizing contact information goes a long way in increasing open rates-- and driving sales.
Broadcast Social Media:
The best email marketing strategies cross-promote other platforms. Including social media pixels in your marketing emails will encourage subscribers to begin following your other channels, and stay apprised of updates.
Landing Pages:
When an email subscriber goes to your website, you should customize their experience. We can create individualized landing pages for each product.
Persuasive Copy:
Like any other written, verbal or digital advertisement, the key to closing a sale lies in the ad’s quality. Based on your product, target market and overarching strategy, we can help you to craft persuasive, actionable and sales-oriented copy.
Segmented Email Lists:
The same marketing strategy may not be best for all of your subscribers. Segmenting your email list by demographics will drive conversion rates.
Conversion-Oriented:
At the end of the day, sales are the most important metric in your email marketing strategy. Our email marketing team prioritizes conversion rates.
Incentivize Sales:
Time sensitivity, low stock and unique products all drive customers to purchase your products. We can incentivize sales with unique offers and coupon codes that increase conversion rates.
Remarket Website:
Ultimately, the goal of a marketing email is to bring customers back to your website. Even if customers do not purchase the specific product that you were marketing, bringing them to your website may cause them to purchase another product.
Advertise Products:
When it comes down to it, it’s all about the products. Through engaging email marketing, we can create compelling copy, and help you sell more products.
Stay in Contact:
Weekly or monthly newsletters remind customers about the value of your product. Sending these out on a regular basis will renew customers’ interest in your products.
Analytics-Based Decisions:
Automated email marketing platforms offer a host of analytics options. Tracking open rates, clicks and more will inform our email marketing team about how to better target customers.
Making Process
Email Marketing
Long Island
With the right execution, email marketing can be a highly lucrative form of digital advertising for your ecommerce store. Logic eCommerce Solutions can help you to sell more products and increase profits by implementing a carefully structured and targeted email marketing strategy. Contact us to discuss how an email marketing strategy can improve your store’s bottom line.
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