Google Shopping

Marketing

Let Google Sell it To Them

Customers Want Your Product

Shoppers don’t want to sift through the results to find what they’re looking for. You need to show your shoppers exactly what they want, immediately. With Google Shopping, you can advertise your products to the exact target audience and create a unique, dynamic and streamlined purchasing experience for customers.

Google Shopping is an all-in-one digital advertisement platform that integrates seamlessly within the standard Google results page, allowing ecommerce stores to effortlessly sell more products.

How Does Google Shopping Work?

The Icing on the Cake to Your Digital Marketing Strategy

Google Shopping can be the crown jewel of your overarching digital marketing strategy.

Operating via your Google Merchant Center and AdWords accounts, Google Shopping utilizes an algorithmic system similar to Google’s primary search engine. This unique search engine produces results based on the data that you provide for each product. Upon clicking on the product, customers are pushed directly to the product page.

To earn the highest return from Google Shopping, your ecommerce store needs to take a comprehensive and specific approach. Logic eCommerce Solutions can help you to push products to customers that are searching for them.

Tell Your Products’ Story

Provide Customers With All of the Information They Need

Don’t force customers to investigate multiple options across the internet. With Google Shopping’s readily apparent featured products, you can front-load the listing with all relevant information.

Photo: A picture says a thousand words. Pique customer interest with an appealing and compelling photo that captures the best features.
Title: Is this the product that I’m looking for? You can make more low-effort sales by providing a succinct description that answers this question.
Price: No tricks. No surprises. Cater to your target customers by including the price upfront, without any complications.
Store Name: Customers are wary of online retail scams. Establish your store as an authority in your industry by including your store’s name.
Show Available Inventory: Keep customers intrigued and invested in the purchasing process. Customers that observe product scarcity are more likely to make a purchase immediately.

Approach

Risk-Free, Hands-Off Approach

Google’s Internal Algorithm Brings Relevant Products to the Results Page

Uploading all of your products to the Google Shopping platform is easy, but allowing for maximum visibility is a complicated science. Our team of e-commerce experts can optimize all of your products to be included in as many Google searches as possible.

1. Create the Ideal Product Feed

Integrating your products into the Google Shopping platform with thorough accuracy is imperative. We will add all available information to these products in order to optimize them for relevant keyword searches.

2. Make the Perfect Bid

With paid advertising, it’s easy to overspend without noticing. You need a professional, data-driven approach to making profitable bids, based on product prices and conversion rates.

3. Keep Results Relevant

There’s no use in spending money on keywords that don’t apply to your products– customers simply won’t purchase them. Your results must be oriented toward the right customers, and we can help.

4. Performance-Based Tweaking

Past experiences are the best teachers. As time goes by, we will examine, revise, and enhance our bidding strategy to cultivate a razor-sharp and effective Google Shopping campaign.

Increase Customer

Meaningful Exposure With Minimal Risk

The Google Shopping feed can add a whole new dimension to your ecommerce website’s sales. In addition to organic search results and standard retargeting, Google Shopping can provide attainable results with ease.

We can help you to zero in on the target market and increase customer conversion rates.

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We are experienced in building robust, comprehensive e-commerce stores from scratch. Our diverse team is capable of completing every step of the process with unmatched speed, quaility & service!